Senior Marketing Manager - Healthcare

Job Summary

Senior Marketing Manager - Healthcare, is a full-time position focused on leading go-to-market strategies and supporting product launches within the healthcare sector, collaborating with cross-functional teams to drive adoption and engagement.

Key Responsibilities

• Develop and execute strategic marketing plans for new product launches and enhancements
• Create compelling positioning and messaging tailored to healthcare buyer personas and market needs
• Partner with sales enablement to develop marketing materials that support sales efforts

Required Qualifications

• Bachelor's degree and 8+ years of experience in product marketing or a related field
• Experience marketing solutions to hospitals or senior living facilities
• Solid understanding of SaaS business models and go-to-market execution
• Demonstrated ability to develop product positioning and messaging frameworks
• Strong project management skills to manage multiple projects across timelines