Senior Marketing Manager Lifecycle Marketing

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager.

Key Responsibilities:

• Coordinate and manage email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle
• Orchestrate communications to all prospects and customers, including lead nurture campaigns, customer onboarding, upsell efforts, product launches, and more
• Devise and execute data-informed marketing strategies across conversion, activation, retention, and expansion

Required Qualifications:

• 6+ years of experience in growth or lifecycle marketing, particularly skilled in email program management; experience in the SaaS or health tech technology industry preferred
• Deep expertise in email platforms such as Iterable or Mailchimp, as well as in-app platforms such as Appcues, with a comprehensive understanding of CRM, email, and app systems
• Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data
• Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions
• Ability to work collaboratively in a fast-paced environment