Senior Marketing Manager Lifecycle Marketing

Location: Remote
Compensation: Salary
Staff Reviewed: Mon, Jul 01, 2024
This job expires in: 14 days

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager.

Key Responsibilities:
  • Coordinate and manage email marketing communications, nurturing journeys, and engaging customers throughout their entire lifecycle
  • Orchestrate communications to all prospects and customers, including lead nurture campaigns, customer onboarding, upsell efforts, product launches, and more
  • Devise and execute data-informed marketing strategies across conversion, activation, retention, and expansion

Required Qualifications:
  • 6+ years of experience in growth or lifecycle marketing, particularly skilled in email program management; experience in the SaaS or health tech technology industry preferred
  • Deep expertise in email platforms such as Iterable or Mailchimp, as well as in-app platforms such as Appcues, with a comprehensive understanding of CRM, email, and app systems
  • Strong analytical skills, with an exceptional ability to derive key insights from both quantitative and qualitative data
  • Experience in segmentation and conversion techniques; adept at quickly turning broad insights into effective actions
  • Ability to work collaboratively in a fast-paced environment

COMPLETE JOB DESCRIPTION

The job description is available to subscribers. Subscribe today to get the full benefits of a premium membership with Virtual Vocations. We offer the largest remote database online...

BECOME A PREMIUM MEMBER TO
UNLOCK FULL JOB DETAILS & APPLY

  • ACCESS TO FULL JOB DETAILS AND APPLICATION INFORMATION
  • HUMAN-SCREENED REMOTE JOBS AND EMPLOYERS
  • COURSES, GROUP CAREER COACHING AND RESOURCE DOWNLOADS
  • DISCOUNTED CAREER SERVICES, RESUME WRITING, 1:1 COACHING AND MORE
  • EXCELLENT CUSTOMER SUPPORT FOR YOUR JOB SEARCH