Senior Marketing Media Specialist

Job Summary

Focusing on media performance metrics, the full-time Senior Marketing Media Specialist will monitor and evaluate the effectiveness of paid media, on-air placements, earned media, social media, and influencer campaigns while providing actionable insights to drive business growth.

Key responsibilities

• Monitor and evaluate performance across various media channels to track campaign effectiveness and ROI
• Identify optimization opportunities and generate reports on campaign metrics and pacing
• Collaborate with the Research and Insights team to validate the impact of media spend on business outcomes

Required qualifications

• BS/BA in a related discipline or equivalent experience preferred
• 5+ years of experience in media measurement, including marketing mix modeling and multi-touch attribution
• Familiarity with audience measurement tools such as Nielsen and Comscore
• Proficiency in analytics platforms and advanced Excel/Google Sheets skills
• Experience with media measurement and attribution platforms