Senior Marketing Operations Lead

Job Summary

To support a premium enterprise client, the full-time Senior Marketing Operations Lead will design and optimize marketing automation and lifecycle engagement programs, collaborating with cross-functional teams in a remote environment.

Key responsibilities

• Design and manage lifecycle marketing programs to enhance lead generation and engagement
• Oversee marketing automation platforms and ensure effective Salesforce CRM integration
• Build marketing dashboards and provide data-driven insights to improve campaign performance

Required qualifications

• 7-10 years of experience in marketing operations, marketing automation, or lifecycle marketing
• Strong expertise with marketing automation platforms such as HubSpot
• Experience with Salesforce CRM and marketing system integrations
• Proven ability to build lead management and lifecycle marketing frameworks
• Strong analytical skills with experience in marketing performance reporting