Senior Marketing Operations Manager

Job Summary

A company is looking for a Senior Marketing Operations Manager.

Key Responsibilities

• Own the architecture and performance of the inbound pipeline, including forms, routing logic, and sales handoff workflows
• Design and optimize lead scoring, personas, and segmentation for account-based marketing and revenue prioritization
• Build and maintain marketing automation systems across HubSpot and integrated tools, and manage data enrichment and system integrations

Required Qualifications

• 10+ years of experience in Marketing Operations, Revenue Operations, or related roles
• Familiarity with generative AI models and operational workflows
• Hands-on experience with AI and automation tools such as HubSpot and Salesforce
• Experience in designing lead routing, scoring models, and lifecycle automation in a B2B environment
• Strong systems thinking and ability to translate go-to-market needs into structured solutions