Senior Marketing Operations Manager

Job Summary

A company is looking for a Senior Manager, Marketing Operations.

Key Responsibilities

• Administer and evolve Salesforce Marketing Cloud Account Engagement, including configuration and data management
• Own marketing data architecture and enhance lead scoring, routing, and lifecycle automation
• Create reports and attribution capabilities to provide insights for go-to-market intelligence

Qualifications

• 4-8 years of marketing operations experience in B2B SaaS, with 2+ years in a leadership role preferred
• Hands-on experience with marketing automation solutions and knowledge of Salesforce Sales Cloud
• Experience in building lead scoring and lifecycle automation at scale
• Implemented AI tools for go-to-market workflows
• Developed documentation and stakeholder enablement practices