Senior Marketing Operations Manager

Job Summary

Owning the administration and optimization of the MarTech stack, the full-time Senior Marketing Operations Manager will rebuild and integrate systems like Marketo and Salesforce, manage external agency partnerships, and streamline campaign execution workflows while working in a hybrid environment based in New York.

Key responsibilities

• Rebuild and manage the MarTech stack, ensuring effective integration and optimization of tools
• Direct external marketing automation agency partners to implement enhancements and maintain quality standards
• Standardize and document campaign execution frameworks to enable self-service capabilities for marketers

Required qualifications

• 5+ years of experience in Campaign Operations, Marketing Operations, or MarTech
• Expert-level proficiency in Marketo with deep knowledge of its architecture and program hierarchy
• Strong understanding of Salesforce, including CRM sync and campaign hierarchy
• Experience managing deliverables for external marketing automation agencies
• Active use of AI tools to enhance campaign execution and operational efficiency