Senior Marketing Operations Manager

Job Summary

A company is looking for a Senior Marketing Operations Manager.

Key Responsibilities:

• Partner with the marketing organization to determine growth strategies, streamline processes, and drive operational initiatives
• Lead a marketing operations team and maintain the marketing ops roadmap
• Set goals, forecast, and analyze campaigns from top of funnel to revenue, across all marketing motions

Required Qualifications:

• 8+ years of marketing, operations, or analytics experience in a B2B or B2C environment
• Proven track record of identifying strategic improvements and implementing them
• Experience across multiple go-to-market motions, such as enterprise sales, account-based marketing, and customer marketing
• Superior analytical and problem-solving skills, with proficiency in Salesforce and Marketo
• Deep understanding of the customer journey and experience with data augmentation, lead routing, and lead scoring