Senior Marketing Operations Specialist

Job Summary

A company is looking for a Senior Marketing Operations Specialist to drive marketing programs and efficiencies.

Key Responsibilities

• Manage the marketing technology stack, including Marketo and Salesforce
• Collaborate with teams to define processes and create integrated marketing campaigns
• Analyze campaign performance and lead A/B testing and optimization efforts

Required Qualifications

• Bachelor's Degree from a four-year college or university
• 3-6 years of B2B marketing experience, preferably in operations
• Marketo certification with at least 3+ years' experience in Marketo
• Experience with Salesforce CRM and at least one ABM platform
• Proficiency in managing marketing automation campaigns and associated assets