Senior Marketing Operations Specialist

Job Summary

A company is looking for a Marketing Operations Analyst.

Key Responsibilities:

• Manage end-to-end execution of email and SMS campaigns for international markets, ensuring localization and compliance
• Collaborate with regional teams to align marketing initiatives with local strategies and campaign calendars
• Configure and manage automated journeys in Salesforce Marketing Cloud, focusing on customer lifecycle management

Required Qualifications:

• 3-5 years of marketing operations experience with expertise in Salesforce Marketing Cloud
• Working knowledge of AMPscript and SQL
• Understanding of international data privacy regulations such as GDPR and CASL
• Cultural awareness of regional communication differences
• Experience collaborating with data science teams is a plus