Senior Marketing Operations Specialist

Job Summary

A company is looking for a Senior Marketing Operations Specialist to manage the operational aspects of pipeline generation.

Key Responsibilities

• Own pipeline generation targets and build operational infrastructure around intent signals and ABM motions
• Model and analyze the customer journey, delivering data-driven recommendations for performance improvement
• Manage marketing data quality and ensure the flow of intent and engagement signals into account scoring models

Required Qualifications

• 7+ years of experience in marketing operations at a B2B SaaS company
• Deep hands-on expertise in Marketo and Salesforce
• Proven track record of optimizing marketing automation programs for pipeline generation
• Strong understanding of account-based marketing strategies and lead lifecycle management
• Experience managing marketing tech stack integrations and a strong interest in AI-driven automation