Senior Marketing Operations Specialist

Job Summary

To support marketing and sales initiatives, the full-time Senior Marketing Operations Specialist will manage HubSpot and Salesforce integrations, optimize automated workflows, and maintain data governance while working remotely.

Key responsibilities

• Serve as a subject matter expert for HubSpot and Salesforce integrations, ensuring best practices and data flow
• Build and optimize automated workflows for lead management and campaign execution in collaboration with cross-functional teams
• Develop reports and dashboards to analyze campaign effectiveness and support data governance initiatives

Required qualifications

• Bachelor's degree in Marketing, Communications, Technology, Business, Statistics, or a related field
• 4+ years of experience in marketing operations, CRM administration, or marketing automation
• Strong hands-on experience with HubSpot and Salesforce
• Experience with additional marketing technologies such as 6sense, ZoomInfo, and Gong is preferred
• Proven ability to analyze campaign performance metrics and build reports and dashboards