Senior Marketing Operations Specialist

Job Summary

To support the marketing operations team, the remote Senior Marketing Operations Specialist will manage campaign execution, maintain data hygiene, and optimize marketing technology, ensuring alignment across marketing and sales functions.

Key responsibilities

• Set up, test, and deploy marketing campaigns using Customer.io, including HTML and Liquid coding for emails
• Maintain accuracy of marketing data in Salesforce and Customer.io, managing lead capture and enrichment workflows
• Administer and troubleshoot the marketing technology stack, including Customer.io, Salesforce, and Tray.io

Required qualifications

• 3-5 years of experience in marketing operations, revenue operations, or a related field
• Bachelor's degree in marketing, business, analytics, or a related field (or relevant experience)
• Advanced proficiency in Liquid code for dynamic email content
• Hands-on experience with Salesforce and Customer.io, along with proficiency in Excel/Google Sheets
• Proven ability to manage projects end to end with minimal oversight in a lite-agile environment