Senior Marketing Planning Specialist

Job Summary

Supporting revenue growth, the full-time Senior Marketing Planning Specialist will execute and measure marketing email and push notification campaigns, manage timelines, draft creative briefs, and collaborate with cross-functional teams in a remote environment.

Key Responsibilities

• Lead campaign execution from kickoff to deployment, including managing timelines and coordinating creative development
• Draft organized creative briefs and ensure alignment with campaign goals and objectives
• Build email campaigns in Salesforce Marketing Cloud and push campaigns in Braze, ensuring accurate content and segmentation

Required Qualifications

• 2-3 years of email and/or push marketing experience
• Solid understanding of creative brief and execution best practices
• Experience with customer segmentation strategies
• Proficient analytical skills and data interpretation capabilities
• Ability to collaborate effectively in a virtual environment across different time zones