Senior Marketing Science Director

Job Summary

A company is looking for a Senior Director of Marketing Science.

Key Responsibilities

• Build and lead a new marketing science function to enhance marketing performance and business growth
• Develop measurement frameworks focused on short- and long-term revenue impacts
• Lead incrementality testing, attribution modeling, and marketing mix modeling to optimize spend allocation

Required Qualifications

• 8-12 years of proven marketing analytics leadership, ideally in marketing science
• Advanced knowledge of statistical methods, predictive modeling, and scenario planning
• Deep understanding of B2B software funnel metrics and dynamics
• Strong proficiency in working with data warehouses, SQL, and analytics