Senior Marketing Specialist

Job Summary

A company is looking for a Senior Acquisition Marketing Specialist to enhance enrollment through targeted email and SMS campaigns.

Key Responsibilities

• Build, test, and execute email and SMS campaigns to nurture leads and drive engagement
• Validate data within Salesforce Marketing Cloud and ensure compliance with marketing standards
• Analyze campaign data to optimize performance and maximize ROI

Required Qualifications

• Bachelor's Degree
• Minimum 3 years of progressive email marketing experience, including 1 year with Salesforce Marketing Cloud
• Experience with Salesforce CRM for reporting
• Experience sending SMS via Five9 or similar platforms is advantageous