Senior Marketing Specialist

Job Summary

A company is looking for a Sr. Marketing Specialist - Patient Recruitment.

Key Responsibilities

• Owns and executes paid media strategy across various channels, ensuring performance and ROI
• Analyzes campaign performance and optimizes in real-time to improve efficiency and outcomes
• Develops tailored recruitment plans in collaboration with site teams and leads the patient acquisition funnel

Required Qualifications

• Bachelor's degree in Marketing or related field (or equivalent experience)
• 4-6+ years of experience managing paid media campaigns with a focus on ROI and performance goals
• Deep expertise in digital advertising platforms, including Meta and Google Ads
• Strong understanding of the patient recruitment lifecycle and conversion funnel management
• Experience in clinical research, healthcare marketing, or patient recruitment is preferred