Senior Marketing Specialist

Job Summary

A company is looking for a Senior Marketing Specialist to execute and optimize marketing initiatives across various distribution channels.

Key Responsibilities

• Execute and optimize multi-channel marketing campaigns to drive engagement and sales activity
• Develop and execute co-branded marketing initiatives with agents and partners
• Monitor campaign performance and use data to inform strategy and improvements

Required Qualifications

• 5+ years of experience in marketing, including lifecycle/email, digital marketing, or content marketing
• Experience as a marketing generalist across campaigns, content, and cross-functional initiatives
• Proficiency with marketing and CRM tools (e.g., HubSpot, Salesforce)
• Experience with performance marketing concepts, including segmentation and optimization
• Ability to work in a fast-paced, high-growth environment with evolving priorities