Senior Marketing Specialist

Job Summary

Supporting the development and execution of marketing campaigns, the remote Senior Marketing Specialist will create engagement and retention strategies for members while managing campaign execution, program management, and analytics.

Key responsibilities:

• Contribute to defining campaign objectives aligned with business goals through an understanding of company metrics
• Support the creation of marketing tactics, including segmentation, copywriting, and channel communications while ensuring timelines are met
• Analyze campaign results to extract insights and optimize future campaigns through testing strategies

Required qualifications:

• Bachelor's degree or 4+ years of relevant experience
• 2+ years of experience in consumer engagement and driving digital engagement
• 1+ years of experience collaborating with cross-functional teams
• 1+ years of experience using data for decision-making
• 1+ years of experience managing partners and projects across functions