Senior Marketing Specialist

Job Summary

To support engagement and retention strategies for members, the remote Senior Marketing Specialist will manage the development and execution of marketing campaigns, including regulatory communications, while collaborating with cross-functional teams and analyzing campaign performance.

Key responsibilities:

• Contribute to defining campaign objectives that align with business goals using marketing acumen
• Support the creation of marketing tactics by developing segment strategies, writing copy, and managing campaign timelines
• Analyze campaign results and provide insights to cross-functional teams to optimize future marketing efforts

Required qualifications:

• Bachelor's degree or 4+ years of relevant experience
• 2+ years of experience in engaging consumers and driving digital engagement
• 1+ years of experience collaborating with cross-functional teams
• 1+ years of experience using data to inform decision-making
• 1+ years of experience managing partners and projects cross-functionally