Senior Marketing Specialist

Job Summary

Executing and optimizing global ABM programs, the full-time remote Senior Marketing Specialist will manage multi-channel campaigns, collaborate with sales and field marketing, and mentor team members to drive engagement and pipeline impact across priority accounts.

Key responsibilities

• Execute multi-channel ABM campaigns aligned to priority accounts and growth objectives
• Design and run personalized ABM programs using digital, content, and paid tactics
• Monitor account-level engagement and optimize campaigns based on performance data

Required qualifications

• Strong experience in B2B demand generation or account-based marketing
• Hands-on experience with ABM platforms, CRM, and marketing automation tools
• Solid understanding of B2B buying groups and complex sales cycles
• Data-driven mindset with experience interpreting performance insights
• Comfortable operating at both strategic and tactical levels