Senior Marketing Specialist

Job Summary

Leading omni-channel strategy and planning for growth marketing, the full-time Senior Marketing Specialist will manage email and SMS campaigns, direct mail, paid digital media, and web content optimization while working remotely.

Key responsibilities:

• Build, deploy, and measure omni-channel campaigns to optimize ROI and meet growth goals
• Drive email and SMS strategies across the organization's lines of business
• Serve as the team's CRM subject-matter expert and manage vendor integrations for lead data transfer

Required qualifications:

• Bachelor's degree in business, healthcare administration, information systems, or related field
• 5-7 years of marketing experience, preferably with agency-side experience in paid media
• Demonstrated CRM and marketing automation expertise, including API integrations
• Hands-on experience with email, SMS, and direct mail marketing
• Proficiency with AI tools and ability to integrate them into marketing workflows