Senior Marketing Specialist

Job Summary

Managing the execution of customer communications across multiple messaging channels, the full-time Senior Marketing Specialist will focus on building, testing, and launching transactional messaging programs while collaborating with cross-functional teams to ensure compliance and operational excellence.

Key responsibilities

• Build, test, and launch transactional customer communications across email, push, SMS, and other channels
• Translate business requirements into executable CRM campaigns, including audience configuration and message logic
• Manage implementation and maintenance of triggered messaging programs, ensuring accuracy and scalability

Required qualifications

• Minimum of 5 years of experience in executing CRM or transactional messaging programs
• Experience with event-driven messaging programs and collaboration with engineering teams
• Strong understanding of CRM operations, message deployment workflows, and QA processes
• Working knowledge of HTML and CSS for troubleshooting messaging issues
• Experience with CRM and messaging platforms such as Salesforce Marketing Cloud or similar technologies