Senior Marketing Specialist
Job Summary
Focused on driving member engagement, the full-time remote Senior Marketing Specialist will manage email, lifecycle, product, and promotional marketing campaigns, utilizing Marketo to optimize and scale automated communications.
Key responsibilities
- Create, build, and optimize automated and promotional emails in Marketo and the CMS
- Own member journeys from onboarding through re-engagement, ensuring seamless communication
- Analyze performance metrics to identify trends and implement improvements in marketing strategies
Required qualifications
- 5+ years of marketing experience with expertise in email marketing
- Hands-on experience with lifecycle, product, and promotional marketing
- 2 to 5 years of experience with Marketo or comparable marketing automation software
- Strong analytical skills with a data-driven decision-making approach
- Proven ability to collaborate cross-functionally in a remote environment
Complete Job Description
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