Senior Marketing Strategist

Job Summary

A company is looking for a Senior Marketing Strategist, Gaming & Subscriptions.

Key Responsibilities

• Own and define the subscription growth model for PLAY, including value proposition and pricing
• Implement a structured experimentation program to optimize acquisition and retention strategies
• Launch and scale lifecycle programs to enhance customer journeys and reduce churn

Required Qualifications

• 5+ years of experience in subscription growth and lifecycle marketing, particularly in gaming/entertainment
• Hands-on experience with paywall strategies and churn mitigation techniques
• Proven success in developing multi-channel lifecycle programs that improve subscriber metrics
• Proficiency in A/B testing and marketing technology ecosystems
• Strong analytical skills to assess metrics and provide strategic recommendations