Senior Marketing Strategist

Job Summary

A company is looking for a Senior Marketing Strategist, Games, Entertainment & Subscriptions.

Key Responsibilities

• Develop and execute marketing strategies focused on subscription growth and lifecycle management
• Communicate strategy, performance, and progress to senior stakeholders effectively
• Design and scale multi-channel lifecycle programs to improve subscriber growth and retention

Required Qualifications

• 5+ years of experience in subscription growth or lifecycle marketing, preferably in gaming, entertainment, or media
• Hands-on experience with paywall strategy and churn mitigation programs
• Proven track record in designing behavior-based triggered journeys for subscriber growth
• Proficiency in A/B testing and marketing technology ecosystems
• Experience in a matrixed operating model delivering measurable marketing outcomes