Senior Marketing Strategist

Job Summary

A company is looking for a Senior Marketing Strategist, Games, Entertainment & Subscriptions.

Key Responsibilities

• Develop and implement marketing strategies for subscription growth in gaming and entertainment
• Communicate strategy and performance metrics to senior stakeholders
• Design and scale multi-channel lifecycle programs to improve subscriber growth and retention

Required Qualifications

• 5+ years of experience in subscription growth or lifecycle marketing
• Hands-on experience with paywall strategies and churn mitigation programs
• Proven track record in designing behavior-based triggered journeys
• Proficiency in A/B testing and experimentation frameworks
• Working knowledge of marketing technology ecosystems, including CRM platforms