Senior Marketing Strategist

Job Summary

To support a growing marketing agency, the full-time Senior Marketing Strategist will manage high-value client relationships, analyze campaign performance data, and develop strategic growth proposals while working in a hybrid environment for employees within a 40-mile radius of the Rochester, NY office.

Key responsibilities

• Translate complex campaign data into actionable insights and performance narratives to identify optimization opportunities
• Serve as a trusted advisor to deepen client relationships and drive organic growth through proactive insights and strategic recommendations
• Ensure successful campaign execution by providing hands-on coaching and translating performance insights into actionable adjustments

Required qualifications

• 6+ years of experience in media buying, campaign management, or performance marketing
• Proven ability to translate complex data into clear business narratives and actionable recommendations
• Demonstrated expertise in one or more digital marketing channels, including paid search or social media
• Experience in consultative selling or account retention roles within B2B marketing environments
• Bachelor's degree in Marketing, Business, Communications, Economics, or related field, or equivalent professional experience