Senior Marketing Strategy Director

Job Summary

A company is looking for a Senior Director of Marketing Strategy.

Key Responsibilities

• Develop a comprehensive, data-driven marketing strategy aligned with business goals
• Serve as a thought partner to growth channel leaders, optimizing channel-specific strategies
• Oversee annual and quarterly marketing plans, setting objectives, KPIs, and budgets

Required Qualifications

• 8-10 years of progressive marketing leadership experience, preferably in fintech or financial services
• Proven success in developing and implementing growth-driven marketing strategies
• Deep understanding of digital marketing channels, including SEO/SEM and paid social
• Strong analytical skills to translate data into actionable insights
• Demonstrated interest in AI-driven marketing technologies and platforms