Senior Marketing Technology Analyst

Job Summary

To support an enterprise marketing ecosystem, the remote Senior Marketing Technology Analyst will translate marketing and campaign requirements into functional specifications, manage campaign execution, and document workflows while ensuring data accuracy across various marketing and CRM platforms.

Key responsibilities

• Translate marketing and campaign requirements into functional and technical specifications
• Support campaign execution, including audience data, tracking, tagging, attribution, and lead management
• Document marketing system workflows, data flows, dependencies, integrations, and business rules

Required qualifications

• 5+ years of experience in marketing technology, marketing operations, business systems analysis, or a related field
• Direct professional experience within fintech, merchant services, payments, acquiring, or credit card processing
• Hands-on experience with Salesforce CRM and marketing automation platforms like Marketo or Pardot
• Experience using Wrike for managing marketing projects and workflows
• Bachelor's degree in marketing, Information Technology, Business, or a related field, or equivalent experience