Senior Marketing Technology Manager

Job Summary

A company is looking for a Senior Marketing Technology Manager to oversee employee-facing email and SMS programs and drive campaign performance.

Key Responsibilities:

• Enhance customer journey through personalized communications and digital experiences to increase engagement
• Monitor performance metrics, implement tests, and make data-driven optimization recommendations
• Develop tools and frameworks to deliver cutting-edge email marketing programs and connect data points for robust analyses

Required Qualifications:

• Bachelor's Degree in Marketing, Communication, or Business Analytics is required
• 7 years of experience in implementing and managing Marketing Automation programs and technology is required
• Expertise in Salesforce Marketing Cloud is essential
• Experience managing projects of varying complexity is critical
• Understanding of employee eligibility-based marketing, targeting, and segmentation is necessary