Senior Marketing Vice President

Job Summary

A company is looking for a Senior Vice President of Marketing to lead the company's Marketing Department, strategy, and initiatives.

Key Responsibilities:

• Lead and manage the Marketing Department, including recruitment, training, and performance evaluation
• Develop and execute marketing and growth strategies to drive customer acquisition and retention
• Oversee performance marketing, lifecycle and retention marketing, and product marketing functions

Required Qualifications:

• 12+ years of management experience in direct-to-consumer or subscription-based e-commerce businesses
• Proven track record of successfully driving revenue growth through marketing and growth strategies
• Strong understanding of digital marketing channels, tools, and platforms
• Experience running or overseeing performance marketing, lifecycle and retention marketing, and product marketing programs
• Excellent analytical skills and a data-driven mindset