Senior MarTech Analyst

Job Summary

A company is looking for a Senior Analyst, MarTech Engineering.

Key Responsibilities

• Conduct detailed platform and architecture audits to identify inefficiencies and recommend improvements
• Configure and deploy data layers and analytics tools within Tag Management Systems to meet client objectives
• Collaborate with clients to define tagging requirements and validate data tracking implementations

Required Qualifications

• 2-4 years of experience in MarTech, Analytics, or Consulting
• Experience deploying tag management systems such as Adobe Launch or Google Tag Manager
• Basic experience with customer data platforms like Tealium AudienceStream or Adobe Experience Platform
• Proficiency in JavaScript for implementing custom tags and troubleshooting tracking issues
• Bachelor's Degree in Marketing, Information Systems, Business, or equivalent experience