Senior Media Analyst

Job Summary

A company is looking for a Senior Media Analyst.

Key Responsibilities

• Deliver measurement and actionable insights for paid media campaigns for lifestyle titles
• Analyze performance data and translate media performance into business context with recommendations
• Collaborate with media planning teams to inform strategic initiatives through data-driven insights

Required Qualifications

• 3-5 years of experience in digital marketing at a multi-franchise global brand
• Familiarity with marketing and media mix models (e.g., MMM, MTA)
• Solid understanding of paid media key performance indicators (KPIs)
• Experience with measurement strategies across full-funnel media campaigns
• Proficient in Microsoft Excel and skilled in creating effective PowerPoint presentations