Senior Media Buyer

Job Summary

To support a national federal healthcare communications program, the remote contract Senior Media Buyer will lead the planning, placement, optimization, and performance reporting of integrated paid media campaigns targeting Veteran and military populations.

Key responsibilities

• Develop and execute integrated paid media strategies across various channels including digital, social media, and broadcast
• Plan, negotiate, purchase, and optimize advertising campaigns to maximize audience reach and return on investment
• Analyze and report campaign performance metrics, preparing executive-level reports for federal stakeholders

Required qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Public Relations, Business, or a related field
• Minimum eight (8) years of experience in media buying, media planning, or strategic communications
• Demonstrated experience managing multi-channel paid media campaigns
• Strong analytical, reporting, and campaign optimization skills
• Experience with audience targeting and media analytics