Senior Media Buyer

Job Summary

A company is looking for a Sr. Media Buyer.

Key Responsibilities

• Develop and implement media plans that align with client goals and objectives
• Conduct market research to identify target audiences and suitable media channels
• Negotiate media buys with various vendors to secure the best rates and placements

Required Qualifications

• Minimum 5 years of proven experience as an effective media buyer and media planner
• Strong understanding of digital and traditional media channels including TV, Radio, OOH, Print, and OTT/CTV
• Proficiency in Excel and other analytical tools for tracking and analyzing campaign performance
• Experience in advertising and familiarity with linear TV is required
• Experience with SRDS, Kantar, Nielsen, and comScore is a plus