Senior Media Buyer
Job Summary
Owning day-to-day buying on IM8's TikTok Ads account, the full-time Senior Media Buyer will structure and scale campaigns, execute daily buying under a rules-based system, and run structured creative testing to drive customer acquisition in a fully remote environment.
Key responsibilities
- Structure campaigns and ad groups across multiple prospecting lanes while optimizing budget allocation
- Execute daily buying tasks, including launches and budget adjustments, under pre-agreed thresholds
- Run structured creative testing to maintain a steady flow of effective creative content and analyze performance metrics
Required qualifications
- 3-5 years of hands-on paid social media buying experience, specifically with TikTok Ads
- Fluency in DTC/e-commerce metrics, including CAC, LTV, and contribution margin
- Deep knowledge of TikTok mechanics and ad strategies, including Smart+ and Smart Performance Campaigns
- Experience managing $10M+/year in TikTok ad spend, with accountability for results
- Active daily usage of AI tools in marketing workflows
Complete Job Description
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