Senior Media Planner

Job Summary

A company is looking for a Senior Associate, Planning.

Key Responsibilities:

• Developing communications strategy for brand and assigned campaigns
• Analyzing consumer behavior, market trends, and brand goals to reach the target audience effectively
• Assisting with media plan output, accuracy, and overall excellence

Required Qualifications:

• 1+ years of digital media planning experience
• Exposure to audience research and targeting
• Proficiency in Microsoft Suite and experience handling budgets
• Experience with MediaTools and buying platforms such as Prisma MediaOcean, HudsonMX
• Desired qualifications include OOH media planning experience and familiarity with various insights and digital media tools