Senior Media Planner

Job Summary

Owning the media plan for a portfolio of B2B clients, the full-time Senior Media Planner will build channel mixes, manage budgets, and translate strategic direction into actionable recommendations while working remotely.

Key responsibilities

• Building and managing paid media plans across various channels, including Paid Search and Paid Social
• Analyzing performance data to guide budget allocation and optimize media strategies across the funnel
• Partnering with cross-functional teams to ensure alignment between strategy and execution while delivering insights and recommendations to clients

Required qualifications

• 3-5 years of experience in paid media planning or digital strategy within an agency or B2B marketing environment
• Multi-channel experience with platforms such as Google Ads, LinkedIn Campaign Manager, and Meta
• Demonstrated ability to develop, optimize, and analyze paid campaigns across brand and demand objectives
• Strong understanding of full-funnel media planning and performance measurement
• Experience working directly with media vendors and negotiating terms