Senior Media Planning Manager

Job Summary

A company is looking for a Senior Manager, Direct I/O (Media Planning & Buying).

Key Responsibilities

• Lead the planning of always-on, seasonal, and ad hoc campaigns across direct partner media
• Develop a deep understanding of the client's business, marketing objectives, and KPIs
• Oversee the RFP process and negotiate program inclusions, rates, and terms with partners

Required Qualifications

• 3+ years of directly related media planning & buying experience
• Strong working knowledge of Linear TV, Radio, OOH, and digital media landscapes
• Experience in planning large-scale publisher direct programs and leading teams in the RFP process
• Proven track record of building and managing relationships with local vendors
• Experience in retail apparel, fashion, or DTC e-commerce media buying is strongly preferred