Senior Media Specialist

Job Summary

A company is looking for a Senior Media Specialist (Remote).

Key Responsibilities

• Manage in-flight campaign performance, including monitoring key metrics and executing optimizations
• Set up and launch campaigns across multiple digital channels, ensuring technical aspects are correctly configured
• Conduct A/B testing and data integration to refine targeting strategies and improve campaign performance

Required Qualifications

• Bachelor's Degree in Marketing, Advertising, Digital Media, Data Analytics, or related field preferred
• 3-5 years of experience in digital marketing, paid media, or advertising campaign management
• Hands-on experience with Meta Business Manager, Google Ads, and at least one programmatic DSP
• Demonstrable ability to analyze campaign performance and implement optimization strategies
• Certifications in digital advertising or campaign management are a plus