Senior Media Strategist

Job Summary

Leading cross-channel paid media strategy for enterprise and multi-location brands, the full-time Senior Media Strategist will manage SEM execution, optimize client performance, and ensure effective budget management in a remote setting.

Key responsibilities

• Develop and implement paid media strategies across various channels to achieve client business objectives
• Drive performance optimization by analyzing data, diagnosing issues, and making strategic adjustments
• Oversee budget management and measurement integrity, ensuring accurate tracking and reporting of campaign performance

Required qualifications

• 5+ years of experience in paid search management with cross-channel exposure
• Strong knowledge of keyword strategy, auction dynamics, and Smart Bidding
• Familiarity with GTM, conversion tracking, and advanced measurement techniques
• Proven ability to translate performance metrics into strategic decisions
• Continuous awareness of digital advertising trends and platform changes