Senior Media Strategist

Job Summary

Leading media strategy and planning for B2B financial services and fintech clients, the remote Senior Media Strategist will own end-to-end media strategies, focusing on omnichannel paid media and Account-Based Marketing (ABM) to drive measurable business outcomes.

Key responsibilities

• Own end-to-end media strategy and planning for B2B and ABM engagements, translating client business objectives into clear media approaches
• Lead the development of account-based media strategies, including audience segmentation and tailored channel activation approaches
• Analyze performance using analytics tools to generate insights and optimization recommendations while serving as a trusted strategic advisor to client stakeholders

Required qualifications

• 6+ years of experience in media strategy and/or media planning, preferably in a digital agency environment
• Demonstrated experience with B2B and/or ABM-driven media programs in long-cycle, high-consideration categories
• Strong working knowledge of paid media platforms and tools, including analytics platforms
• Proven ability to connect media performance to business and revenue-oriented outcomes
• Exceptional client communication and presentation skills, with comfort leading senior-level discussions