Senior Member Engagement Manager
Job Summary
Seeking a strategic and detail-oriented Senior Member Engagement Manager for a full-time remote position, responsible for managing end-to-end project execution, quality assurance, and data analysis to optimize member-facing communications across various platforms.
Key responsibilities
- Lead the development and optimization of lifecycle engagement programs for health journeys, collaborating with cross-functional teams
- Maintain and enhance existing lifecycle engagement strategies through audience segmentation and performance analysis
- Drive member engagement and retention by analyzing program data and communicating insights to influence strategy
Required qualifications
- Bachelor's Degree
- 7-10 years of experience in lifecycle or engagement marketing, preferably in B2C health benefits or regulated consumer tech
- Proven experience managing B2C lifecycle programs end-to-end, including strategy, journey design, and optimization
- Strong analytical skills with the ability to develop performance hypotheses and communicate findings effectively
- Experience collaborating with cross-functional teams in marketing operations, content, data, and product
Complete Job Description
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