Senior Mobile Marketing Manager

Job Summary

A company is looking for a Senior Marketing Manager, Mobile.

Key Responsibilities

• Manage and execute Global App Store Optimizations, including in-App events and keyword refinement
• Drive the testing roadmap and manage the non-transactional push notification program
• Collaborate with cross-functional teams to develop and implement effective Mobile Marketing programs

Required Qualifications

• Proven experience in managing mobile marketing programs, focusing on owned and organic optimization
• Experience with Mobile Measurement Partners (MMPs) and developing measurement solutions
• Ability to analyze data and generate actionable insights related to marketing activities
• Familiarity with analytics tools such as Excel, Google Sheets, and Google Analytics
• Experience with SQL and a basic understanding of database querying