Senior Online Marketing Manager

Location: Remote
Compensation: To Be Discussed
Staff Reviewed: Fri, May 10, 2024
This job expires in: 11 days

Job Summary

A company is looking for a Senior Online Marketing Manager.

Key Responsibilities:
  • Develop and implement a comprehensive online marketing strategy to support better patient outcomes and drive business objectives
  • Execute CRM campaigns across multiple channels to improve patient acquisition and adherence
  • Monitor and measure campaign performance, providing data on metrics such as open rates, conversion rates, and ROI

Required Qualifications:
  • 4+ years of experience in online marketing, with a focus on lifecycle marketing and customer segmentation
  • Bachelor's degree in marketing, statistics, or a related field
  • Experience in the healthcare technology industry preferred
  • Strong analytical skills and technical experience with marketing analytics tools required
  • Demonstrated experience with online marketing tools and platforms including Braze and Google Adwords

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