Senior Paid Advertising Strategist

Job Summary

A company is looking for a Sr. Paid Advertising Strategist (Contract).

Key Responsibilities

• Own the end-to-end strategy and execution of search advertising campaigns, focusing on Google Ads and niche platforms
• Conduct deep keyword research and optimization to enhance campaign performance and eliminate wasted spend
• Support social media advertising efforts primarily on LinkedIn, ensuring integration with search strategies and optimizing targeting and budget control

Qualifications

• Ability to work 40 hours a week
• 8+ years of experience in demand generation with expertise in paid media management, particularly SEM
• Expertise in managing SEM platforms, especially Google Ads, and understanding of social media advertising
• Exceptional analytical skills to derive strategic insights from data
• Proven track record in building full-funnel acquisition campaigns and effective collaboration with cross-functional teams