Senior Paid Advertising Strategist

Job Summary

Leading paid advertising strategy for a portfolio of client accounts, the remote Senior Paid Advertising Strategist will manage campaign performance, develop strategic recommendations, and ensure effective client communication while mentoring team members.

Key responsibilities

• Own and optimize paid advertising strategy and performance outcomes across various platforms
• Serve as a subject matter expert during client interactions, translating complex data into actionable insights
• Collaborate cross-functionally with teams to establish integrated strategies and best practices for campaign management

Required qualifications

• Bachelor's degree preferred
• 7+ years of experience in digital marketing, particularly in paid search and social media
• Demonstrated experience managing advertising strategy for multiple clients or complex accounts
• Hands-on experience with Google Ads, Microsoft Ads, Meta Ads Manager, and Google Analytics
• Strong understanding of campaign optimization, budget pacing, and conversion tracking