Senior Paid Media Manager

Job Summary

A company is looking for a Senior Paid Media Manager to enhance the performance of their paid digital campaigns.

Key Responsibilities

• Lead the planning, execution, and optimization of paid media campaigns to drive brand awareness and customer acquisition
• Collaborate with cross-functional teams to align campaigns with business goals and monitor performance metrics
• Analyze campaign effectiveness and provide data-driven recommendations for budget reallocations and improvements

Required Qualifications

• 6+ years of experience managing B2B paid media campaigns
• Proven success in scaling paid media channels and driving measurable growth
• Experience with Google Ads, LinkedIn, Facebook, Twitter, and programmatic display
• Strong analytical skills with a data-driven approach to campaign optimization
• Familiarity with account-based marketing strategies and marketing funnel strategies