Senior Paid Media Manager

Job Summary

A company is looking for a Senior Manager, Paid Media to support paid social strategies and drive innovation across multiple platforms.

Key Responsibilities

• Serve as the key strategic partner for clients, managing relationships and advising on media investment strategies
• Develop and communicate paid social media strategies and campaigns to internal teams and clients
• Leverage A/B testing and multi-touch attribution models to optimize campaigns and maximize ROI

Required Qualifications

• 4-6 years of experience in paid social media roles with a track record of successful campaign execution
• Experience in developing and implementing influencer marketing strategies across platforms
• Familiarity with major paid social tools such as Meta Business Manager and TikTok Ads Manager
• Strong understanding of tracking pixels, UTM parameters, and advanced ad implementation techniques
• Demonstrated experience in strategic media planning aligned with business objectives